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1. Petite Malle (small hard box)
Design Breakthrough (2014): Nicolas Ghesquière miniaturizes the 19th-century travel hard case into a 23cm handbag, adopts traditional luggage technology, and replica antique box structure with curved corners superimposed by six layers of leather.
Cultural Symbol: On Met Gala in 2015, Rihanna wore a yellow dress and held a gold-plated Petite Malle, colliding high-end customization with street culture, and a single photo triggered 240 million exposures on social media.
Material Experiment: In 2021, we will launch a fluorescent gradient EPI leather version, and the functionality of the hard box will have a dialogue with contemporary art.
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2. City Steamer Clutch
Industrial Aesthetics (2016): Based on the Steam Age cruise suitcase, the brass locking system retains the original luggage sealing function.The crocodile leather version requires 32 hours to be hand-sewn by the craftsman.
Power Narrative: It is called a “board weapon” by the Wall Street Journal, and has become a standard equipment for political and business elites because of the use of former French Finance Minister Christine Lagarde in the IMF meeting.
Function Evolution: Adding a detachable chain in 2020 to achieve a seamless transition from business meetings to dinner scenes.
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3. Twist Clutch
Mechanical Aesthetics (2015): Rotating locks create an interactive opening and closing design, which requires a specific angle to be twisted to open. Each lock is subjected to 57 electroplating processes.
Digital Marketing: The NFC chip version will be launched in 2022. The authenticity can be verified by touching the mobile phone and the documentary can be viewed and produced. The second-hand market premium is 40%.
Material Revolution: The 2023 spring and summer series adopts a 3D printed grid structure, which reduces weight by 60% and maintains load-bearing strength.
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4. Coussin BB
Deconstructionism (2021): Soft sheepskin subverts traditional bag-type cognition, laser cutting chains realize weight redistribution, and a single bag uses 258 metal components.
Street Gene: The inflatable visual language injected by Virgil Abloh was purchased by Supreme co-branded buyers with a conversion rate of 73%.
Environmental Practice: 100% recycled polyester fiber filling version will be launched in 2023, reducing carbon emissions by 64%.
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5. Capucines Clutch
Peak of Crafts (2022): Taurillon leather has a gradient effect after 7 vegetable tanning agents, and the lining uses silk printing technology preserved in the archives in 1874.
Art Cross-border: Jeff Koons’s co-branded model directly hot-presses classical oil paintings to leather, triggering a museum-level collection craze.
Intelligent upgrade: Embedded in a micro temperature control system in 2024, which can keep lipstick and other cosmetics constant temperature for 6 hours.
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LV clutch in the coordinate system of fashion history
- Technical democratization: From customization for the royal family in the 19th century to mass production of luxury goods in the 21st century, reflecting the reconstruction of traditional craftsmanship by industrialization
- Gender Narrative: Twist series gender-free design drives male clutch users to grow by 217% (2022 data)
- Asset Attributes: Rare leather clutchs have an annual appreciation rate of 15.3% at Sotheby’s Auction, surpassing the S&P Index
Contemporary LV clutch has gone beyond the category of accessories and has become a miniature mobile exhibition hall, with each stitch carrying a composite narrative of materials science, social psychology and art history.When consumers hold not only leather and metal, but also physical evidence that humans have constantly reconstructed “exquisite life” for a century and a half.
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